Air France-KLM Martinair Cargo launches 'What Counts' scheme for SMEs

Air France-KLM-Martinair Cargo launched (18-Dec-2017) 'What Counts', a new scheme designed for SME customers. The carrier bundled "a number of relevant 24/7 easy-to-connect services, tailor-made offers, and a loyalty programme" under the new scheme. The company is also upgrading the 'myCargo' digital portal "in an agile way", with plans to add new services and enhancements to existing services every three months. Air France-KLM-Martinair Cargo VP cargo Europe Gertjan Roelands said: "We are able to approach every customer in a unique way, based on their particular needs, by sending them specific offers and information appropriate to their level of specialisation... Big data and a sophisticated CRM strategy make it possible for us to adopt this approach". [more - original PR]