Air France-KLM selects Accelya for delivery of personalised and dynamic offers to customers

Accelya signed (30-Mar-2021) an agreement with Air France-KLM focused on the delivery of personalised and dynamic offers. With this agreement in place, the airline will be using FLX Merchandise to deliver dynamic fares for ancillaries (or paid options) and bundle offers to customers booking flights through its direct and NDC channels. FLX Merchandise is an airline-controlled merchandising and rules engine that enables airlines to create customised product and service offers for multiple sales channels, including their own website, mobile apps, check-in kiosks, call centres, and travel agencies (direct or via GDS). [more - original PR]