Alitalia bankruptcy managers set price for brand at EUR290 million

    Alitalia extraordinary commissioners formally published the call for tenders for the carrier’s branding, with a base price of EUR290 million, plus taxes (Il Sole 24 Ore/Il Corriere/Reuters, 17-Sep-2021). The brand is to be sold via an open tender although participants are required to have annual revenue of at least EUR200 million and hold an Air Transport Licence or an Air Operator Certificate. Submissions are due by 30-Sep-2021. Italia Transporto AereoItaly‘s new state owned carrier, has previously stated it intends to bid for the brand and hopes to complete the process by its launch of operations, scheduled for 15-Oct-2021.

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