Alitalia brand must be shed in order for relaunch: European Commission

21 January, 2021

European Commission reportedly has advised that the Italian Government shed the combined Alitalia brand before it is able to nationalise and relaunch the new carrier (La Repubblica, 20-Jan-2021). The Commission has reportedly rejected a proposal that the old carrier can sell its assets to the new company in a private negotiation and must launch a separate open tender to sell the assets.