Bright Pattern reports increasing adoption of contact centre software by airlines and OTAs

Bright Pattern reported (29-Apr-2021) its cloud omnichannel contact centre software has been adopted by multiple travel partners, including a major US airline, a South American carrier and two large online travel booking platforms (OTAs) in the Asia Pacific and Latin America. The contact centre software has been chosen by travel sector companies in response to the coronavirus pandemic forcing them to innovate the way they provide customer interactions and conduct business. This included increasing their online presence and adding new channels of communication. [more - original PR]