JetSuiteX announces JSX as new brand name and identity

JetSuiteX announced (08-Aug-2019) JSX as its new brand name and identity. The redesign features an updated website, logo, livery and advertising campaign across multiple digital channels, including Facebook, Instagram, YouTube and Kayak. The advertising campaign seeks to portray JSX as a "hop-on jet service" which will provide "Joyful, Simple Xperiences". JSX CEO and co founder Alex Wilcox stated the "notion of joy in flying or hopping on a jet is a foreign concept to so many business and leisure travellers", noting JSX will fuse the "best of the commercial experience" with the "best of private flying". [more - original PR]