easyJet ‘mission has always been to make travel easy and affordable’: CEO

    easyJet CEO Johan Lundgren said “low cost doesn’t mean low quality”, noting the carrier’s “mission has always been to make travel easy and affordable, and with our efficient, simple business model” (Forbes, 24-Sep-2021). Mr Lundgren said: “Our focus is on building customer loyalty so that more people choose to fly with easyJet more frequently, and we do this by having transparent pricing so customers can choose what they want”, with the carrier offering “a choice of optional extras so they can choose what they want when traveling with us”.

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