eDreams ODIGEO: 80% of consumers will book with OTAs if they are more convenient or cheaper

eDreams ODIGEO reported (21-Apr-2021) an independent survey of consumer booking preferences for post-COVID travel found the length of time needed to research airfares was ranked as the leased liked aspect of the booking process by 44% of consumers. 40% disliked aligning dates for flight and hotel stays with lower prices, while 32% disliked organising flight connections for multi leg trips. The research found 80% of adults globally who found more convenient and cheaper travel options via an online travel agent (OTA) than an airline website then went on to book via the OTA. [more - original PR]