Expedia outlines new direction in brand positioning

    Expedia outlined (19-Apr-2021) a rebranding initiative featuring the following changes:

    • Redesign of home screens across all platforms;
    • A new package providing pre-bundled products with upfront pricing;
    • Simplification of insurance offering;
    • Continued investment in virtual agent platform;
    • Merging of ‘Expedia Rewards’ programme with existing account setup process.
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