Expedia outlines new direction in brand positioning

20 April, 2021

Expedia outlined (19-Apr-2021) a rebranding initiative featuring the following changes:

  • Redesign of home screens across all platforms;
  • A new package providing pre-bundled products with upfront pricing;
  • Simplification of insurance offering;
  • Continued investment in virtual agent platform;
  • Merging of 'Expedia Rewards' programme with existing account setup process. [more - original PR]