Iberia: IATA NDC enables IAG to embrace digital retailing practices that enhance customer experience

Iberia head of distribution Cliff Trotta, via the Amadeus blog, said (27-May-2021) IATA's New Distribution Capability (NDC) "enables something that is core to IAG and Iberia's business strategy: to embrace digital retailing practices that provide a better customer experience". Mr Trotta stated that despite the strain posed by COVID-19, "we kept up the momentum" on NDC with and reached a "landmark" deal with Amadeus earlier in 2021 to support implementation of NDC at a global scale. The strengthened partnership will mean Iberia's bookings made via NDC can be processed and serviced efficiently within an agent's usual working environment. According to Mr Trotta, this will accelerate adoption, which is crucial to make NDC successful and, in turn, boost the value the standard delivers. [more - original PR]