Japan Airlines Group announced (18-Feb-2021) revisions to its corporate structure, which includes the reorganisation of the current route marketing and passenger sales divisions and introduce four new divisions with key specific roles:
- Route marketing: To develop and formulate a strategy for its full service carrier/LCC business model, while maximising profit on its route operations;
- Passenger Sales and Marketing: To develop and formulate a strategy focusing on revenue management, distribution, and sales;
- Customer Experience: To develop and formulate a strategy to promote its products/services to improve brand recognition and maximise overall customer experience/satisfaction levels;
- Mileage and Lifestyle Business: A new business model focusing on the profitability within the finance, retail, and merchandising industry;
- Digital Innovation: A new division to lead all projects related to digitalisation of the JAL Group. [more - original PR]