JAL Group revises corporate structure, new division to focus on finance, retail and merchandising

    Japan Airlines Group announced (18-Feb-2021) revisions to its corporate structure, which includes the reorganisation of the current route marketing and passenger sales divisions and introduce four new divisions with key specific roles:

    • Route marketing: To develop and formulate a strategy for its full service carrier/LCC business model, while maximising profit on its route operations;
    • Passenger Sales and Marketing: To develop and formulate a strategy focusing on revenue management, distribution, and sales;
    • Customer Experience: To develop and formulate a strategy to promote its products/services to improve brand recognition and maximise overall customer experience/satisfaction levels;
    • Mileage and Lifestyle Business: A new business model focusing on the profitability within the finance, retail, and merchandising industry;
    • Digital Innovation: A new division to lead all projects related to digitalisation of the JAL Group.
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