Malaysia Airlines introduces fare based earning scheme to loyalty programme

    Malaysia Airlines announced (27-Jan-2021) plans to introduce a fare based earning scheme and a new tier qualification structure to its Enrich loyalty programme from 01-Apr-2021. The new accrual scheme offers a value for spend on a per ticket basis, in line with spend based earnings on non airline partners. Enrich Miles will be rebranded as ‘Enrich Points’, and existing balances of Miles will be honoured on a one to one basis. The points earning model will also apply to MASwings, with Firefly changing over to the scheme in 2022.

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