Aerolineas Argentinas seeking strategic partner to develop Arplus loyalty programmes

15 June, 2018

Aerolineas Argentinas is seeking a strategic partner to develop its Arplus loyalty programme (Airline Geeks, 14-Jun-2018). In a filing in Argentina's Official Gazette, the carrier said while the general average revenue for frequent flyer mileage trade is USD10,800 p/a, Arplus only generates USD2800 p/a per passenger. Aerolineas Argentinas said its loyalty programme is "immature and belated" and a partner will need strong experience to address the programme's complexity.