Allegiant Air CEO: Naming rights to Las Vegas Stadium will increase national brand, awareness

15 August, 2019

Allegiant Air CEO Maury Gallagher reported the carrier's decision to garner the naming rights of the Las Vegas Stadium is a "strategic statement", adding it is "all about brand, brand, brand" (VEGAS INC, 12-Aug-2019). He noted the naming rights will allow the carrier to "enhance our national brand and awareness", adding Allegiant sells 90% of tickets through its website as opposed to "traditional methods" such as Expedia or Priceline.