Allegiant Travel Company to convert one way itineraries into roundtrips

Allegiant Travel Company VP of revenue and planning Drew Wells said the airline "started to realise" the benefit of e-commerce revenue project initiatives (Seeking Alpha, 30-Jan-2019). Mr Wells said the airline's project is to convert one way itineraries into roundtrips, thus filling empty seats with ancillary paying passengers. "The project is in the early innings still and should provide more upside to 2019", he noted.