Avianca to roll out branded fares in Ecuador and Colombia in 2019

22 August, 2019

Avianca CEO Anko van der Werff announced that the carrier plans to roll out branded fares in Ecuador in Sep-2019 and Colombia by the end of 2019 (Seeking Alpha, 15-Aug-2019). Mr van der Werff stated: "We've seen of course in the industry that is actually a fantastic programme… allowing us to compete better in a low cost environment". He added that the segmentation of air fares brings a "much more important" advantage of being able to "to monetise the premium elements that we have".