flyadeal to launch international services in 2018, targeting 'young and digitally savvy population'

25 August, 2017

flyadeal aims to commence international services by mid 2018, following the planned launch of domestic operations on 23-Sep-2017 (Reuters/Arab News, 24/25-Aug-2017). CEO Con Korfiatis said: "We see enormous opportunity to offer more choice particularly out of another base" and added: "We saw the low fares airline space as a white space for us to grow into. We are primarily looking to come in and stimulate rather than have to survive on taking from anybody else". The airline will target young travellers, with around half of Saudi Arabia's population estimated to be younger than 25. Mr Korfiatis said: "Saudi Arabia and the region have a very young and digitally savvy population that has an increasing thirst for low fare travel domestically and across the region" and commented: "That's the demographic that's the future of this airline".