KTB expects 1.5m tourists to visit Kenya in 2017, supported by growth in international arrivals

5 September, 2017

Kenya Tourism Board (KTB) chairman Jimi Kariuki and CEO Betty Radier said KTB expects visitor arrivals to Kenya to reach 1.5 million in 2017 (The Nation, 02-Sep-2017). Total visitor numbers are expected to be boosted by growth in international arrivals. Mr Kariuki said: "A number of international airlines have increased flights to Jomo Kenyatta International Airport in Nairobi and Moi International Airport in Mombasa following a surge in tourists visiting the country for holidays" and added: "Hotels in the coastal resort towns are at the moment receiving more international tourists following the return of charter airlines". Ms Radier commented: "Security improvement and positive image building campaigns have paid off as the international markets now have confidence in Kenya" and stated: "We have been aggressively marketing the country in traditional markets of the United Kingdom, US, Germany, Italy and France. Our efforts are paying off". Total arrivals increased 10% year-on-year to 1.3 million in 2016.