Laudamotion to rebrand as 'Lauda' for brand simplicity: MD

20 March, 2019

Laudamotion MD Andreas Gruber said the airline plans to remove the 'motion' portion of its Laudamotion brand for marketing reasons (aviation24.be/heute.at/APA/dpa, 20-Mar-2019). The company's registered name will remain 'Laudamotion GmbH', however rebranding as 'Lauda' makes the brand more concise and easier to communicate, according to Mr Gruber.