Tourism New Zealand and Air New Zealand partnered (18-Apr-2017) with Brazilian travel show, Lugar Incomum to feature the country in eight dedicated episodes. Tourism New Zealand GM Americas and Europe Bjoern Spreitzer stated Tourism New Zealand took full advantage of the show's airtime and built a significant marketing campaign around it including amplified advertising in Brazil featuring the show's host Didi Wagner. Mr Spreitzer added: "Brazil is a market showing steady growth and with direct flights to New Zealand now arriving three times a week from nearby Buenos Aires with plans to extend, the region has really opened up". [more - original PR]
New Zealand to feature on major Brazilian travel show
17 April, 2017