Southwest Airlines selects Sabre PRISM sales data solution

Southwest Airlines selected (21-Mar-2023) Sabre's PRISM data solution, designed to streamline sales processes with corporate travel managers and travel management companies. The tool enables travel consultants to develop a more customised travel solution for business customers using automated, real time data insights and trends gathered from global corporate sales information. PRISM also offers daily booking data, new user analytics, API connections linking to airline CRM systems and enhanced user tools. [more - original PR]