Tourism Australia: First AFL Premiership game in China to significantly boost Australia's profile

14 May, 2017

Tourism Australia announced (12-May-2017) a partnership with the Toyota AFL Premiership to host the first ever match in China. The game between the Gold Coast Suns and Port Adelaide at the Jiangwan Stadium in Shanghai will be played in front of a sell-out crowd and a broadcast audience in China of millions. As the Official Tourism Partner for the game, Tourism Australia will work alongside South Australian Tourism Commission and Tourism and Events Queensland to leverage tourism opportunities in China before, during and after the game. Tourism Australia regional GM Greater China Andrew Hogg stated media exposure from the AFL game and tourism-related events alongside it would significantly boost Australia's profile in China and showcase Adelaide and the Gold Coast as tourism destinations to a new Chinese audience. [more - original PR]