Tourism New Zealand launches new global 100% Pure New Zealand campaign

4 July, 2017

Tourism New Zealand launched (04-Jul-2017) a new global 100% Pure New Zealand campaign, titled 'where one journey leads to another'. The new campaign will run until mid 2019, using digital marketing to find and convert people 'dreaming' about a New Zealand holiday, into booking a holiday. Tourism New Zealand CEO Stephen England-Hall stated the campaign is delivered in two parts and is supported by Tourism New Zealand’s world-leading partnerships with Facebook and Google, WeChat and Qyer. [more - original PR]