Tourism NZ: Games visitors to stay and explore more

Tourism New Zealand stated (13-Apr-2017) the World Masters Games opens in Auckland on 21-Apr-2017 and is a major opportunity to encourage as many of the international participants, their family and friends, to stay longer and travel further afield in New Zealand before or after the Games. The Games also provide a platform to showcase New Zealand to the world. Before the event, Tourism New Zealand has produced content that has resulted in 89 stories globally that are helping to promote New Zealand as a tourist destination. Tourism New Zealand will also continue to explore content and PR opportunities with visiting media throughout the 10 day event. [more - original PR]