Tourism NZ: Latest ADS China market update

8 June, 2017

Tourism New Zealand released (08-Jun-2017) its annual Approved Destination Status (ADS) market update for China. Over 100,000 Chinese visit New Zealand each year on a group tour using a special ADS visa. To help maintain high standards for these visitors this market is governed by a Code of Conduct managed by Tourism New Zealand’s China Market Development Unit. Highlights of the update include:

  • China outbound growth slowing;
  • New Zealand China arrivals to reach 900,000 p/a by 2023;
  • Greatest growth in FIT arrivals;
  • Stronger growth in premium ADS group tour arrivals;
    • Mono destination and longer stay;
  • Slowing growth in ADS shopping group tour arrivals (proportional decline);