Tourism Tasmania identifies key markets to drive tourism via International Market Approach Report

19 July, 2017

Tourism Tasmania released (Jul-2017) its International Market Approach report which aims to grow annual visitor numbers to Tasmania to 1.5 million and generate visitor expenditure of AUD2.5 billion (USD2 billion) by 2020. The report identified Tasmania's highest priority markets, which include North America, Continental Europe, Singapore, Hong Kong and China. [more - original PR]