Tourism WA and other government bodies create single 'Perth' brand

15 March, 2018

Tourism Western Australia (Tourism WA) announced (Mar-2018) the creation of a singular 'Perth' brand to establish a unified identity for the city of Perth. Developed by four key West Australian State Government bodies - Tourism WA, Study Perth, Experience Perth and the Perth Convention Bureau - the branding exercise aims to effectively promote the city and its recent public and private investments. Organisations and businesses involved in promoting Perth as a leisure, business and education destination are being encouraged to use the Perth brand in their marketing and communications. [more - original PR]