Wellington Airport to utilise Skyfii data collection and analysis platform

31 May, 2017

Wellington Airport signed (20-May-2017) an agreement with Skyfii to collect and analyse passenger's behaviour to better optimise terminal facilities, retail offerings and marketing info. The one year contract will see the complete deployment of Skyfii's 'IO' platform including IO Connect (data collection), IO Insight (analytics) and IO Engage (marketing), as well as the provision of data consulting services. Skyfii ANZ MD John Rankin stated: "There is a growing shift towards the use of location based analytics and marketing tools" that allows airport "create better passenger experiences based on evidential insights". [more - original PR]