Qantas Airways confirms sporting sponsorship review among COVID-19 fallout

Qantas confirmed (23-Sep-2020) it reviewed five key sporting sponsorships as it continues to manage the fallout from COVID on the aviation industry. The review examined how the carrier could continue its association with existing partners using in-kind support, given its need to conserve cash while travel restrictions remain in place. As a result of the review and negotiations with partners, Qantas will continue its association with Cricket Australia and the Football Federation of Australia on an in-kind basis over the next 12 months, with a further review at that time. Qantas will also continue its association with the Australian Olympic Committee and Paralympics Australia, with a view to supporting athletes at the rescheduled Tokyo Games in 2021. Qantas is not in a position to continue its 30 year relationship with Rugby Australia beyond the end of 2020. [more - original PR]