Sabre debuts new airline storefront, making capabilities available via its shopping APIs

    Sabre introduced (Mar-2021) its new airline storefront, making the capabilities available via the company’s shopping APIs. The new storefront provides digital “shelves” that organise an airline’s product offering and display it in a side-by-side fashion for consumers. For airlines, it supports more differentiation and merchandising opportunities in the indirect channel, with flight search results displaying several product offerings for an individual flight. For travel buyers, it offers efficient comparison shopping across several flight options and helps travellers choose offers appropriate to them. To test the new airline storefront capabilities, Sabre partnered with multiple agencies including Fareportal, the travel technology company powering and and Espressamente Viaggi, part of TravelMatic, a major travel technology company and consolidator network in ItalySabre reported initial pilot results demonstrate the ability of the new airline storefront to deliver a broader set of upsell opportunities with more transparency into each fare. [more – original PR]

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