The big challenge for executives is how to develop an approach that can truly deliver on these ambitions. Some innovative companies have managed to overcome this hurdle by partnering with other businesses with social responsibility at its core.
Then there is the ongoing matter of gender diversity. Back in 2010, CAPA conducted a study on the state of airline gender diversity around the world, asking "why don't women run airlines?" The study demonstrated that 18 airlines were led by women, noting that a "velocity of change" was needed.
Fast forward to 2019, the bad news is that the number of female airline CEOs hasn't improved at all over the past decade and in fact has diminished. Today, only 12 airlines currently have a female in the role of CEO, president or managing director.
These issues will be among the discussion topics at the forthcoming CAPA World Aviation Outlook Summit where you can hear from organisations who live and breathe social responsibility, with a specific focus on the environment, sustainability and gender diversity.
As the foremost authority on aviation in the world, CAPA - Centre for Aviation's events provide cutting edge knowledge about strategic market trends and dynamics to help attendees make informed decisions, delivering the information and connections needed to inspire and improve business. The CAPA World Aviation Outlook Summit will take place in Malta on 5-6 December 2019.
In Europe the enormous publicity attracted by a sixteen year old Swedish girl has rattled the airline industry and is prompting government talk of aviation taxes to reduce flying. Discussions will look at what impact flight shaming is having on global aviation, how governments have and will respond, and with airlines and aviation a soft target for environmental activists, will look beyond programmes for reducing emissions and increasingly efficiency to deliver sustainable approaches to business.
On the matter of gender diversity, discussions will centre on the role the industry can play in improving gender diversity and specifically what processes can be put in place to improve gender balance in airlines. With the number of female senior executives at airlines on the decline, the ultimate question is will we see improvements in the gender balance in 2020?
The CAPA World Aviation Outlook Summit, hosted at The Westin Dragonara Resort, in the exclusive enclave of St Julian's on Malta, is a must attend for those seeking to learn from, network and collaborate with today's travel industry leaders!
FIND OUT MORE… visit the CAPA World Aviation Outlook Summit homepage to find out more about this not-to-be-missed opportunity to discuss relevant issues impacting the aviation sector and learn meaningful insights from your industry peers.
