It’s all about authenticity – new Radisson Individuals conversion brand opens door for independent hotels and local chains to retain their uniqueness and identity but enjoy benefits of global platform
There has been an increasing thirst for authentic travel and that is unlikely to change. If anything travellers will increasingly relish the uniqueness and identity
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Boutique hotel development is on the rise as travellers seek out more unique experiences, but what demographic is driving this growth?
Travellers who enjoy staying at boutique hotels are not defined by age or even income, as much as they are by expectation and attitude. That