Generation Z

Travel companies are ‘struggling to impress’ and have a lot of ground to make up on online retailers in understanding traveller needs

Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research from Fresh Relevance,

For travellers across most age groups, cost remains the most important factor for Americans

Although media coverage likes to highlight distinctions among American Millennials, Generation X and Baby Boomers, members of those age groups do have one thing in

Understanding millennials is key for airline merchandising now and in the future

There’s no debate about the importance millennials have in the current travel landscape, and that influence certainly will only grow stronger in the future. During

The traditional family holiday may have evolved over the years, but new UK research indicates multi-generational travel is still as popular as ever

The traditional family holiday may have evolved over the years, but new research indicates multi-generational travel is still as popular as ever. In a recent 

We use cookies and other web technologies to collect anonymous data about the usage of this website so that we can better serve your needs. If you'd like more information on this data please see our Privacy Settings. By clicking "I Agree" below, you are agreeing to allow us to collect additional usage data.