Marketing

Media consumption is on the up as we are locked down – travel marketers have an opening to an audience, but need carefully curated content

As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. But, staying informed at this time is crucial and

Businesses are boosting online services, but their digital transformations may be delayed because of COVID-19

Before COVID-19 hit us, airlines had been increasingly flirting with the idea of digital transformation. Head of Transformation was a new role popping up at

Independent hoteliers are increasingly tech savvy as they see the benefits of digital marketing

New research reveals that today’s independent hoteliers have a greater awareness and appetite around technology when it comes to their marketing and distribution strategies. According

Is the travel industry increasingly buying into the power of children as travel influencers and future brand ambassadors?

Whether it is the television adverts during our favourite daytime shows, confectionery or toys strategically located close to the checkouts in the supermarket, leveraging younger

Frequent flyers are apparently ‘highly responsive’ to airport advertising which truly influences their behaviour

A study from global measurement and data analytics company Nielsen for the airport advertising specialist Clear Channel Airports has shown that airport advertising is successfully

Asia Pacific marketers more open and enthusiastic towards Artificial Intelligence than their European and North American peers

As the adoption of Artificial Intelligence (AI) increases across the aviation and wider travel sector it has emerged that marketers in the Asia-Pacific region are

Swimming in a sea of sharks! Innovative marketing delivers enhanced Nuremburg connectivity

It can be really hard for a regional airport to secure new air services, especially when it is located in the backyard of the country’s

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