Social Media

On the lighter side of life – Premier Inn goes viral… a story of pillows rather than a virus

Over the past year we have seen first hand how something can go viral. From initial cases in China to a worldwide pandemic COVID-19 has

Media consumption is on the up as we are locked down – travel marketers have an opening to an audience, but need carefully curated content

As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. But, staying informed at this time is crucial and

Watch what you post on social media. It could block you from staying in an Airbnb!

We have often heard about employers scanning through social media platforms to learn more about potential new starters during any recruitment process. We are also

That’s the Spirit – US ULCC gets more social as it uses WhatsApp to better connect with its customers

US ULCC Spirit Airlines is making a distinctive move with its decision to allow bookings and flight changes through text messaging platform, WhatsApp. The development

London Gatwick is the latest to launch a Facebook Messenger chatbot and it plans to expand its offer onto other social platforms

When you hear of gales at London’s Gatwick airport there is no need to worry about heavy winds or problematic weather impacting your flight, for

Social media may have an influence, but established channels remain the biggest sources of inspiration for British travellers: Is this a global trend?

New research has revealed that social media influencers and bloggers on sites like Instagram are in decline as a source of holiday inspiration: only 7%

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