Sojern
Charting the trends – flattening the demand curve as traditional volatility of European travel subsides while lockdowns inhibit future travel plans
The first half of 2021 will remain challenging in Europe, but there is increasing confidence that the second half will look a lot more positive
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- Analysis
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There have been positive upticks across Europe in global search intent; Greece and Portugal are leading the recovery path and are successfully translating that purpose into bookings
There are encouraging signs that as restrictions are reduced and lifted there will be a significant demand for travel. New research from digital marketing solutions
On the path to recovery? There is a ‘significantly improved sentiment for travel within the next six months’ across parts of Asia Pacific, while travel intent elsewhere is showing consistent signs of improvement
New data has highlighted a “significantly improved sentiment for travel within the next six months”. While global flight searches and bookings are inevitably declining rapidly