Tourism Australia launches USD9.4m content creation initiative

    Tourism Australia announced (17-Mar-2021) a AUD12 million (USD9.4 million) content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions. The National Experience Content Initiative will provide a suite of new visual imagery for up to 1800 tourism experiences from around 57 regions across Australia to ensure that operator’s marketing materials and online product listings stand out in search results and are booked more often by domestic and international travellers. Tourism Australia MD Phillipa Harrison said this is the largest and most significant content initiative that Tourism Australia had ever launched. The National Experience Content Initiative is scheduled to run until Jun-2022 and is being delivered in close consultation with State and Territory, and Regional Tourism organisations.

    We use cookies and other web technologies to collect anonymous data about the usage of this website so that we can better serve your needs. If you'd like more information on this data please see our Privacy Settings. By clicking "I Agree" below, you are agreeing to allow us to collect additional usage data.