Tourism Australia relaunched (08-Sep-2021) its ‘Aussie Specialist Program’ and made it easier for travel sellers around the world to gain the skills they need to better promote and sell Australia. The Aussie Specialist Program, which is run in conjunction with Australia’s State and Territory Tourism Organisations, has been revamped in its 32nd year and the new programme has greater personalisation, faster qualifying times and shorter more interactive training modules. Tourism Australia managing director Phillipa Harrison said the investment comes after many frontline travel sellers turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders re-open. The improvements to the Aussie Specialist Program were made in conjunction with more than 400 stakeholders and 1000 existing ‘Aussie Specialist’ agents. The programme is available in nine languages and is jointly promoted by Tourism Australia and all Australian state and territory partners.