trivago announces agreement with TUI Group to offer excursions, activities and tickets

trivago announced (27-Apr-2021) a collaboration with TUI Group to provide trivago users with direct access to more than 55,000 excursions, activities and tickets. As trivago's activities partner, TUI will power the new 'Activities' section on the trivago website. The 'Activities' offering is currently available in the UK, US, France, Germany, Russia, Spain, Italy, Portugal, Netherlands, Poland, Denmark, Sweden, Norway and Finland. trivago CEO Axel Hefers said the agreement is part of trivago's move to diversify beyond the classic accommodation metasearch, with pent-up demand for travel and experiences. [more - original PR]