TTF welcomes unified approach to developing Western Sydney tourism market

Tourism & Transport Forum Australia (TTF) CEO Margy Osmond stated (31-Aug-2017) Western Sydney has potential to become the engine room of the NSW visitor economy and the announced collaboration between the NSW Government, the Western Sydney Business Chamber and Western Sydney Business Connection is needed to begin to unlock the tourism potential of the region. Ms Osmond commented that the Western Sydney region "has all the ingredients to become one of Australia's 'must-visit' destinations, but has lacked a unified approach between government, industry and the community to managing and marketing the area and to developing a single, long-term destination management strategy and plan". Ms Osmond welcomed the Strategy's focus on growing investment and visitation to the region via nine broad strategic directions, including securing and growing business events, developing destination awareness and maximising the potential to capaitlise on emerging markets such as medical related tourism. [more - original PR]