Turkish Airlines signs agreement with Amadeus to enhance digital shopping experience

Turkish Airlines signed (31-Aug-2020) an IT agreement with Amadeus to enhance its digital shopping experience offering. The deal will bolster the airline's digital infrastructure to pave the way for content to be distributed via NDC in the near future. The carrier is aiming to expand customer reach with a series of new shopping solutions from Amadeus' Offer Suite. The solutions will allow Turkish Airlines to connect with new market channels and develop a future proof retail strategy. Turkish Airlines will become the first airline to adopt Massive Search, a solution which will help deliver the most relevant and bookable fares to travelers. This standalone IT agreement follows an extended distribution agreement signed with Amadeus in 2019. Turkish Airlines chief information technology and transformation officer Ali Serdar Yakut said: "These are exciting times at Turkish. Now, as the sector eyes recovery, we will push the bar when it comes to searching and shopping for our fares, delivering the content our travelers want in a quick and consistent way, no matter the channel". The carrier increased passenger traffic from 69 million in 2017 to 75 million in 2019, and expects to reach 120 million by 2023. [more - original PR]