Virgin Australia CEO outlines plan and future direction

    Virgin Australia CEO Jayne Hrdlicka unveiled (18-Nov-2020) a plan and future direction for the company, resulting from collaboration with the carrier’s people, combined with detailed customer research. The plan retains and reimagines its lounges, while retaining three choices of seating from business, Economy X and economy, leverages new technology for a simplified check in and airport experience, and cost effective airfares. The plan will see the airline compete mid market, for guests who want a more premium experience at an affordable price. The plan’s major elements include: 

    • A commitment to retain a domestic market share of roughly one third, as it was pre-coronavirus; 
    • A network of lounges to open as travel demand resumes, with the Brisbane Lounge reopened on 18-Nov-2020;
    • A new look Virgin Australia Lounge of the future will open in Adelaide in early 2021, which will roll out across the lounge network over time;
    • Creating a more accessible business class offering to better align to the expectations of the cabin’s core customers; 
    • New self service and assisted check in and baggage drop facilities will open at mainline airports;
    • The launch of an updated and more integrated Virgin Australia app providing an enhanced guest experience for Velocity Frequent Flyer members; 
    • A comprehensive network of domestic and regional destinations;  
    • A commitment to regional Australia including the restructuring of Virgin Australia Regional Airlines to become a more sustainable and profitable business following a comprehensive business review.