Accor adds first dual-branded property in Japan; confirms TRIBE debut in Thailand

13 September, 2022

Accor has entered into a partnership with real estate company Tokyu Resorts and Stays Co to introduce its first dual-branded property in Japan. Located in Osaka it is due to open in Dec-2022 and will combine Accor's midscale Mercure brand and Japanese long-stay brand Tokyu Stay.

The 288-key Mercure Tokyu Stay Osaka Namba is scheduled to open its doors on 01-Dec-2022 in the city's entertainment and shopping district, just a 4-minute walk from Namba station which offers a direct train line to Kansai International Airport, a gateway for international travellers.

Hotel will showcase Osaka's distinctive culture, history and values

The hotel's design focuses on the distinctive culture, history and values that the city of Osaka has been built on such as chic dark interiors reminiscent of firewood. The Nishi Shinsaibashi area housed many warehouses for firewood wholesalers during the Edo period which were later turned into galleries, boutiques and a gathering spot for the local artists and creatives.

Dual-branding mixes global reach and domestic recognition

Accor with its global reach and international loyalty programme ALL - Accor Live Limitless, and Tokyu Stays' domestic brand recognition and network, as well as its exceptional facilities for long-stay guests means the property has been designed for both stay- and long-stay guests.

A portion of the 288 guestrooms offer washer-dryers and kitchenettes, one of the signature features of Tokyu Stay properties. The Duplex Suite and Premium Twin Rooms offer panoramic views of the cityscape of Osaka and Namba, and all guestrooms are equipped with 50-inch TVs, rain showers and high speed Wifi.

Accor confirms TRIBE debut in Thailand

Elsewhere across Asia, Accor's joint venture partner Ennismore last year announced the arrival of TRIBE hotels in Southeast Asia, focused on key countries including Cambodia, Thailand, Indonesia, Singapore and the Philippines as part of its global growth of its lifestyle brands.

It has now been confirmed that the Thai debut of the midscale lifestyle brand will take place in 4Q 2022 with TRIBE Bangkok Sukhumvit 39 set to open. The property will feature 272 rooms and serviced apartments, as well as a café, all day dining restaurant, rooftop bar, fitness centre, swimming pool and onsen (hot springs).

'Playful lifestyle experience' a good fit for Bangkok market

Ennismore deputy brand COO François Leclerc describes Bangkok as an ideal location for the brand's expansion in Southeast Asia. "With its dynamic culture that attracts modern travellers across the globe, the capital city of Bangkok is the ideal location to first introduce our fastest-growing lifestyle brand to Thailand," he said.

"We see a great opportunity for a hotel with a unique personality and can't wait to bring the playful lifestyle experience of TRIBE to those seeking eye-catching design and outstanding comfort in Thailand's capital," he added.

TRIBE is 'shaking up the rules of hospitality'

Launched in 2019, TRIBE is an alternative lifestyle brand that Accor believes is "shaking up the rules of hospitality to fulfil the wants and needs of the modern traveller, without compromising on sophistication, style or functionality".

TRIBE hotels are designed to focus on common areas to create multifunctional spaces that encourage connection between guests while providing that welcoming and familiar feeling. A TRIBE hotel offers far more than just accommodation, says Accor: "it provides collaborative workspaces, decompression zones and social destinations".

Ennismore has already signed 50 TRIBE hotels and is aiming for rapid expansion with up to 150 to open globally within the next five years, including in Bali, Singapore, Phuket and Manila by 2025. Last month, the brand debuted in Cambodia with the opening of 260-room Tribe Phnom Penh Post Office Square.

Best Western also adds to Bangkok's accommodation offer

Additionally in Bangkok, Best Western has opened its latest property in the Thai capital, located close to the city's Don Mueang International airport. This is its second new hotel opening in Bangkok in the last two months, following the launch of Seekers Finders Rama IV, SureStay Collection by Best Western in Jun-2022.

The Best Western Nada Don Mueang Airport Hotel is located around 15 minutes from the airport's terminal building, and within walking distance of Phahonyothin 59 BTS station on the city's Skytrain network. The 235-room hotel features and all day dining restaurant, as well as a 200-capacity ballroom and six further meeting spaces.