Accor debuts premium Pullman brand in Singapore; more Asian openings confirmed

21 March, 2023

Accor has confirmed that its Pullman Hotels & Resorts premium brand has formally launched in Singapore with the opening of Pullman Singapore Orchard. Located on Orchard Road, the city’s famous retail district, this modern and stylish hotel will allow guests to balance business and leisure in this vibrant destination.

Elsewhere in Singapore, Accor has confirmed the launch of the newly-rebranded Mercure Singapore Tyrwhitt, while elsewhere across Asia it has announced the first Pullman property for Phuket, a Fairmont property in Bangkok, the debut of the MGallery brand in the Philippines, and new ibis properties in Cambodia and India.

Surrounded by major retail malls, leading fashion labels and global brands, Pullman Singapore Orchard will put guests in the city’s commercial heart. Orchard and Somerset MRT stations are only moments away, and Changi International Airport can be conveniently reached in just 20 minutes.

Asian economic hub growing into vibrant global tourism destination

“Singapore is a trendsetting city that has evolved from an Asian economic hub into a vibrant global tourism destination,” explains Garth Simmons, chief executive officer of Accor, Southeast Asia, Japan & South Korea, and thus makes it “the perfect setting” for the Pullman brand.

The brand has a history that dates back more than 150 years, but now attracts a new generation of digital nomads, millennial globetrotters, and business professionals. This new addition to the portfolio will “deliver bold and creative stays, surrounded by world-class dining and shopping venues,” says Mr Simmons.

Property celebrates fashion powerhouses that surround it

Taking its cue from its metropolitan location, Pullman Singapore Orchard’s signature spaces are designed to celebrate the fashion powerhouses that surround it with the 326 fashion-inspired rooms and suites coming in nine configurations, ranging from the Classic Rooms to the Presidential Suite, and are fully automated so guests can customise every part of the ambiance, including the lighting and temperature.

Mercure opens in Singapore’s heritage district

Singapore is a key market for Accor, which now operates 29 hotels and resorts in the city, including the newly launched Mercure Singapore Tyrwhitt, a newly-rebranded hotel that puts guests in the centre of the city’s heritage district.

Ideal for curious explorers, the 270-room property is situated on Tyrwhitt Road, which is lined with traditional shop-houses, specialty coffee shops, boutique cafés and urban artworks. It is also just a few minutes’ walk from Bendemeer MRT station, providing easy access to the cultural hubs of Haji Lane and Little India, Orchard Road, and the attractions of Marina Bay.

Pullman property to also arrive in Phuket

Accor has also confirmed that one of Phuket’s largest and most popular beachfront resorts will soon be rebranded as Pullman Phuket Arcadia Karon Beach Resort, introducing a premium hotel experience to the destination.

Scheduled to open in Apr-2023, a phased renovation project will take place over the next 24 months to modernise the resort in line with Pullman’s brand markers that are centred around immersive art and design, technology-enabled spaces and wellbeing.

Fairmont deal for Bangkok in debut for luxury brand in Thailand

Accor has strengthened its presence in Southeast Asia with the debut of its Fairmont Hotels & Resorts brand in Thailand.

Fairmont Hotels & Resorts has signed with AWC to open the global luxury brand’s first property in Thailand. Fairmont Bangkok Sukhumvit is set to open in 2024 as the first project signed under AWC’s multi-property framework agreement with Accor.

Located in the heart of the city’s Sukhumvit district, the property will bring together a unique interpretation of Fairmont’s timeless aesthetic, designed with ‘a tasteful touch of elegance and simplicity’, the renowned luxury brand’s service and distinctive offerings.

First MGallery for Philippines confirmed

Accor has formalised the signing of South Palms Resort Panglao Bohol - MGallery, in the Philippines, a locally-inspired five-star resort on the idyllic island of Panglao that will introduce this emerging destination’s unique heritage and community values to visitors from all around the world.

The resort joins a strong pipeline of 16 committed projects across the country and will become the first resort-style property for MGallery in the Philippines.

Scheduled to open its doors in 2024, the 188-key property will be nestled within 6.4-hectare of expansive grounds, surrounded by palm trees and overlooking the powder-soft sands of Panglao’s South coast.

Accor brings budget ibis brand to Phnom Penh…

Accor brings its energetic and affordable brand to Cambodia’s lively capital with the opening of its latest ibis budget address: ibis budget Phnom Penh Riverside. The hotel has 110 modern rooms, across five different configurations, including Standard Rooms and Family Suites.

… and grows property portfolio in India

Meanwhile, InterGlobe Hotels has announced the launch of the new ibis Thane hotel, the brand’s 22nd property in India. The hotel is located on Pokhran Road at the Thane district of Maharashtra, and is a 50 minutes’ drive from Terminal 2 of Mumbai International Airport.

The ibis Thane has 186 rooms across eight floors, centrally located, near key business districts such as Hiranandani, Ghodbunder Road, Wagle Estate, Kolshet and Airoli.