Addressing the corporate and business travel markets more effectively - there are few more valuable segments

21 March, 2019

There are few more valuable market segments than the repeat travellers in corporate programmes and SMEs. Yet airlines have mostly failed to capitalise fully on these opportunities. Imagination, innovation and new technology are opening up new avenues for exploitation. Understanding the needs of these segments more effectively - because they are part of the same economic environment and also feeling the pain - will pay dividends, both in the short and long term.

Corporate travel is the lifeblood of full service airlines and an increasingly high yield source of business for LCCs and hybrids. What's more, in a downturn, it's a more reliable and consistent source of traffic when leisure demand becomes more fickle.

As one the discussion topics at the forthcoming Airline Leader Summit 2019, CAPA - Centre for Aviation will explore this subject and question that while it is clear that in a downturn corporate travellers are increasingly vital, what do they really want?

As the foremost authority on aviation in the world, CAPA - Centre for Aviation's events provide cutting edge knowledge about strategic market trends and dynamics to help attendees make informed decisions, delivering the information and connections needed to inspire and improve business. The CAPA Airline Leader Summit will take place in Dublin between 2-3 May 2019.

The summit will examine key commercial and operational issues affecting airlines and airports in Europe focusing on both domestic issues and growth prospects in key international markets. CAPA will challenge leaders of the aviation industry to reflect on what is needed to drive the industry forward, using examples of innovation in outside markets as a benchmark to follow.

The CAPA Airline Leader Summit seeks to tap into the dynamic changes taking place in the airline industry in this part of the world and address the issues in creative and authoritative ways.

This event, hosted again at the Powerscourt Hotel Resort & Spa in County Wicklow, to the south of Dublin, is a forum for debate and discussion of this strategic issue within the aviation industry and it is attracting delegate interest from across the globe. It is a must attend for those seeking to do business in Europe, where they can gain first-hand inspiration from airlines, LCCs, airports, travel technology providers, OEMs and financiers.

FIND OUT MORE… visit the CAPA Airline Leader Summit homepage to find out more about this not-to-be-missed opportunity to discuss relevant issues impacting the aviation sector and learn meaningful insights from your industry peers.