Air New Zealand’s fantastical journey leaves everyone scratching their heads

12 July, 2017

Air New Zealand launched its latest safety video titled A Fantastical Journey, a name which is actually very fitting. The term Fantastical literally means "conceived or appearing as if conceived by an unrestrained imagination; odd and remarkable; bizarre; grotesque." Yep that's about right.

The carrier has teamed up with American actors Katie Holmes and Cuba Gooding Jr. for the video, which is an Alice in Wonderland inspired adventure featuring a number of iconic locations throughout New Zealand. We are still trying to work out the connection between these actors and the carrier but who are we to question Air New Zealand?

Air New Zealand General Manager of Global Brand and Content Marketing Jodi Williams said, "we've taken a different approach creatively with our latest safety video, working closely with our creative agency True, and Auckland-based production company Assembly throughout the process on the special effects to help take people on a magical tour of the country."

Air New Zealand's safety videos have collectively generated more than 108 million views online to date along with significant international media exposure including the likes of CNN, BBC and the Daily Mail.

Take a look at the video here and let us know your thoughts:

A Fantastical Journey:

This isn't the first time Air New Zealand has pushed the boundaries of safety videos. Here are some of our favourites.

Safety in Hollywood with Rhys Darby and Anna Farris

Men in Black Safety Defenders

Safety in paradise with Sports Illustrated

Bare Essentials of safety from Air New Zealand