This practise, which is a lot more common than you may think, certainly has its benefits and certainly gets people talking. But are the campaigns really delivering? The airlines definitely seem to think so. The social media presence alone is enough to validate the cost that would be associated with partnering with a major motion picture franchise. In fact, most of these campaigns even result in specific articles in main stream media and across multiple platforms.
Here’s a few of our favourites from over the years.
ANA (our personal favourites)
Air New Zealand