Airlines cashing in on the box office bonanza

Earlier this month, we witnessed yet another example of an airline attempting to cash in on the success of a movie franchise by plastering well known images and characters all over a select aircraft. Jetstar Japan ensured the release of the new Spiderman movie, Spiderman: Homecoming, helped build brand awareness for the airline by not only splashing a giant Spiderman across an aircraft but also inviting guests to dress up as the friendly neighbourhood hero.

This practise, which is a lot more common than you may think, certainly has its benefits and certainly gets people talking. But are the campaigns really delivering? The airlines definitely seem to think so. The social media presence alone is enough to validate the cost that would be associated with partnering with a major motion picture franchise. In fact, most of these campaigns even result in specific articles in main stream media and across multiple platforms.

Here’s a few of our favourites from over the years.

Jetstar Japan

https://twitter.com/JetstarAirways/status/877728644252217344

ANA (our personal favourites)

https://twitter.com/FlyANA_official/status/843796461934399488

https://twitter.com/FlyANA_official/status/842661820653490177

https://twitter.com/FlyANA_official/status/714399639059836929

Westjet

https://twitter.com/WestJet/status/849787508820987904

https://twitter.com/WestJet/status/655749138710003713

EVA Air

https://twitter.com/EVAAirUS/status/819605295274004485

Air New Zealand

https://twitter.com/FlyAirNZ/status/410259114053226496

Sun Express

https://twitter.com/SunExpress/status/875297694608216064