The initiative heralds a new era of collaboration between ForwardKeys, which predicts future travel patterns by analysing 16 million booking transactions per day, and CAPA - Centre for Aviation, which delivers market intelligence, research and data solutions to support strategic decision-making at the leading organisations in global aviation.
The launch venue, World Routes, provides an unrivalled platform for route development professionals to discuss, develop and plan their route strategy on a global scale. More than 13,000 meetings are expected to take place at World Routes 2017, held in Barcelona, September 23 to 26.
Providing a unique combined personalised reference source for airports
CAPA will provide airline ‘Fast Facts’ overviews summarising performance, structure, financial background, fleet changes, aircraft orders, and other key information at the event.
ForwardKeys will provide each airport with fresh insights on the historic and forward-looking performance of their top three long haul markets, including passenger profiles, booking lead times and booking seasonality by market.
Olivier Jager, co-founder and CEO of ForwardKeys, said: “We are delighted with this new agreement with CAPA. We are natural partners and I believe our coming together will create a service greater than the sum of our parts. We look forward to collaborating on other projects and in other areas in the near future.”
Stephen Pearse, Managing Director of CAPA, said: “Our leading roles in travel, tourism and aviation intelligence complement each other perfectly. The ‘Data Refuelling Packs’ will be a must-have for delegates at World Routes.”
Airports are invited to register for their data pack during August. The packs will be available for collection from the CAPA/ForwardKeys booth (adjacent to the Routes Diary Advice Desk) from Sunday September 24.
ForwardKeys predicts future travel patterns by crunching and analysing 16m booking transactions a day. It is used by travel marketers, retailers, hotels, destination marketing organisations (DMOs), financial institutions, car rental companies, tour operators, online travel agents (OTAs), and other traveller-focussed businesses worldwide to monitor and anticipate traveller arrivals and stay ahead of the trends from a particular origin market at a specific time. The analysis enables them to anticipate the impact of events, better manage their staffing levels, fine tune supply requirements, adjust and measure the effectiveness of their marketing efforts and predict future market trends. ForwardKeys’ data is retrieved daily from all the major global reservation systems worldwide.
About CAPA - Centre for Aviation:
Established in 1990, CAPA - Centre for Aviation is the leading provider of independent aviation market intelligence, analysis and data services, covering worldwide developments. Understanding aviation markets is our great strength and passion. Providing our CAPA Members, clients and partners with an unparalleled level of expertise and insight is our business.
We offer an extensive range of daily news, with 4-500 items every day, and information services developed by analysts covering the entire spectrum of commercial aviation.
CAPA runs C-level aviation and corporate travel summits in key markets around the world, bringing together the key stakeholders of the global commercial aviation industry.