Elevate, Accelerate and Ascent - new ‘Beyond Business by Qatar Airways’ tiers will deliver loyalty rewards to SMEs

4 February, 2019

Qatar Airways has launched ‘Beyond Business by Qatar Airways’, a corporate rewards programme in Europe and the Americas. Like its regular Privilege Club loyalty programme, which offers members Qmiles, businesses can earn Qrewards for staff corporate travel and which can be redeemed on future flights or other exclusive benefits.

The programme is initially available in Europe and the Americas, but will be rolled out globally later this year. Registered companies can access a new dedicated full-service account portal that lets them book flights, redeem Qrewards, and access reporting to help them manage travel budgets.

‘Beyond Business by Qatar Airways’ offers three tiers of rewards based upon annual corporate spend from Elevate, via Accelerate, up to Ascent. As businesses grow with the programme, so will their earnings, with benefits including double and triple Qreward earnings, fast track Qatar Airways Privilege Club Gold status and lounge access.

"As a carrier-of-choice for businesses around the world, we recognise the importance of a top-tier corporate rewards programme. We are proud to introduce 'Beyond Business by Qatar Airways' as it allows small and medium-sized enterprises to be rewarded for their business and enjoy industry-leading benefits," says Akbar Al Baker, CEO, Qatar Airways Group.

At the basic Elevate level businesses earn one Qreward for each USD1 they spend with Qatar Airways and all employees can enjoy Privilege Club benefits. After USD25,000 of spend businesses rise to the Accelerate tier where they earn two Qrewards for each USD1 they spend and can gift two Silver tier Privilege Club memberships to any employee and utilise two passes for any Qatar Airways lounge.

At the Ascent level, enjoyed by any business spending more than USD100,000, three Qrewards for each USD1 spent, three Gold tier Privilege Club memberships are available for employees alongside five lounge passes.

To maintain the integrity of the offer, the programme must be managed internally by each business, says Qatar Airways, and cannot be controlled by travel management companies on their client’s behalf. In fact, the carrier’s terms and conditions says membership is prohibited for any type of travel agency or travel management company, ticket brokerage firm or consolidator. Similarly, multiple applications from subsidiaries under one parent company within the same country of registration are also prohibited.

CHART - Qatar Airways has a more premium focus than the industry average with its first and business class offer accounting for 11.4% of its system seatsSource: CAPA - Centre for Aviation and OAG (data: w/c 28-Jan-2019)

With a global route map that continues to grow on an annual basis, Qatar Airways delivers a network and schedule that affords all the necessary benefits required for corporate travellers, and an onboard product that has raised the bar across many markets.

The airline is seeing continued growth in contracted corporate business, with expanded availability of its Qsuite business class product a key differentiator among premium travellers. The patented product features a double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in this cabin across the industry.