Gulf carriers now accounting for more than 50% of Australia - Europe passengers
As a mid-point hub between Australia and Europe, the Middle East has emerged as an important option for travellers on the route. In the last two decades, the gulf carriers have grown their market share considerably, now accounting for more than 50% of passengers to the region, and almost 15% of total market share from Australia. Connectivity, price and network have assisted this impressive growth and forced decreases for many carriers including Qantas, British Airways, Japan Airlines and Malaysia Airlines. There is no doubting that the Gulf carriers will continue to grow this share, what remains is how its competitors respond.